At SMI – Studio Mónica Iglesias, we believe that every cultural project deserves a bespoke strategy, sustained attention and genuine personal commitment. That is why we work with a carefully selected number of clients, choosing each project with great care. This approach allows us to develop an in-depth understanding of every organisation, provide ongoing support and deliver strategic guidance throughout every stage of the process.
Mónica Iglesias personally leads every project and maintains a direct, long-term relationship with each client. Strategy, planning and decision-making are never delegated; they are an integral part of a close, collaborative approach that ensures consistency, responsiveness and a thorough understanding of each organisation's objectives and needs.
Our team is made up of senior professionals with extensive experience in cultural communications, contemporary art and the management of international projects.
Based in Spain and Italy, we work with museums, galleries, foundations, art fairs, artists and cultural institutions across different countries, developing communication strategies with both national and international reach.
We believe in communication grounded in a deep understanding of the art world, long-term relationships built on trust, and excellence in execution. For this reason, we prioritise quality over volume and choose to collaborate only on projects where we know we can make a meaningful and lasting contribution.
Communicating art and culture requires experience, sound judgement and personal commitment
Mónica Iglesias
is a journalist, communications consultant and strategic communications specialist for the arts and cultural sector. For more than two decades, she has advised museums, foundations, galleries, art fairs and cultural institutions on communication strategies that strengthen their positioning, enhance their visibility and build long-term reputation.
Her professional career began in Italy in 2001, where she worked with specialist arts communication agencies in Florence and Pisa. This experience marked the beginning of an international career dedicated to cultural communications. In 2008, she joined Fundación NMAC (Vejer de la Frontera, Cádiz, Spain) as Head of Communications.
Alongside her professional practice, she has pursued an active academic and research career. She holds a Bachelor's degree in Journalism from the Complutense University of Madrid and a Master's degree in Cultural Management from the University of Barcelona.
She furthered her studies at the Università degli Studi di Firenze, the Scuola Normale Superiore di Pisa and Freie Universität Berlin, specialising in art, literature and contemporary history.
As a researcher, she was a member of the Laboratory for the Analysis, Research, Protection, Technology and Economics of Cultural Heritage at the Scuola Normale Superiore di Pisa, where she specialised in Spanish cultural heritage legislation.